Products with a purpose “Why”

Hey, I think we should have a bug repellant in our range. Well, that’s not how product decisions are taken at MamaEarth. We first understand what the problem is, then get into the depth of what’s causing the problem.

Inspired by Latest Research

We then refer to our panel of experts to understand what the latest scientific & Ayurveda research has to say about solutions. We have some awarded scientists & doctors who work with us to develop our formulations. Lots of meetings, interviews and research paper readings later, the decision on product concept is taken.

Understood by large Board of Moms who guide us

We talk to our panel of mums to get a deeper understanding of the issue. These mums guide us on nuances of the issue and why current solutions do not work for them. We understand from them not just what they want in the product, but also in packaging.


The testing process for our products is no less than clearing an IIT exam with flying colors (No we don’t make them in Kota). Our products go through multiple testing processes which start with a microbiology test to ensure there are no little microbes forming in the product. Each batch is tested for key toxins to ensure that there is no naughty little toxin that makes its way to our awesome products. These products are tested for stability in extreme conditions to ensure they maintain consistency & character. Then they are sent to Europe for clinical dermatology testing on humans (don’t visualize it’s not what you think it is). After crossing all these hurdles the product comes to you, all shiny bright and super safe.

Stability tests

Our stability tests ensure that our final formulations work as they are expected to, even after being exposed to bright light, heat or cold on their journey from us to you.

Microbial Testing

Through our microbial testing, we ensure that each batch of our products is free from bacterial growth and sneaky microbes.

Dermatological Tests

We ensure each product is tested clinically on the sensitive human skin to ensure that it is not allergic. We get these tests done in European Union strict standard compliant labs based in Europe to ensure that our products live up to the standards we want them to.


For us, this process of ensuring safety is a continuous learning process, we keep evolving every day & keep improving our standards and benchmarks. So while you were reading this, we have already learned something new & probably even implemented it, isn’t that Cool.

R&D based on Latest Research

While we have all the faith and confidence in our products, we still look for ways to improve them and make them even better. We actively review new scientific research which can further help us to advance and evolve our already ‘finished’ product. As the availability of safer ingredients grows, we continue to improve our formulations. We are on this journey together and as parents always want the best for our babies.

Parent’s Feedback

We take feedback very seriously and the families in our community are our greatest resource. After receiving feedback, we make sure that we act on it. Providing better choices for babies and the parents who love them is an ongoing effort for us and we commit to it every single day.

Made Safe Certified

The MADE SAFE (Made with Safe Ingredients™) seal means that a product is literally made with safe ingredients that are not known or suspected to cause human health or environmental harm. It’s the first nontoxic certification to apply to products we use every day so that for the first time,  you can find things that are safe to use on your body, with your families, and in your homes.

Our Madesafe Products

  • 100% Natural Berry Blast Toothpaste
  • After Bite Roll On
  • All Natural Coco Hair Gel for Kids
  • Anti Mosquito fabric Roll On
  • Bubbling Body Wash for Kids
  • Calming Body Wash for Moms
  • Clean Cuties Skin Cleaner
  • Deeply Nourishing Body Wash for Babies
  • Diaper Rash Cream for Babies
  • Dusting Powder for Babies
  • Easy Tummy Roll On
  • Foaming Face Wash for Kids
  • Gentle Cleansing Shampoo for Babies
  • Happy Heads Shampoo for Kids


  • Magnesium Spray
  • Milky Soft Face Cream for Babies
  • Mineral Based Sunscreen for Babies
  • Moisturizing Daily Lotion for Babies
  • Natural Anti Mosquito Body Roll On
  • Natural Mosquito repellent
  • Natural Mosquito Repellent Gel
  • Natural Lip Balm for Mama
  • Natural Lip Balm for Papa
  • Natural Lip Balm for Babies
  • Nipple Butter Cream
  • Nourishing Hair Oil for Babies
  • Nourishing Body Lotion for Moms


QACs Labs Tested

We are dermatologically tested from Europe QACs Labs known as “The Challenge Testing Laboratory”.

It’s a team of experienced scientists who undertake physical, chemical and microbiological testing of raw materials, intermediates and finished products. They also check for Traces and impurities, Allergens, Preservatives, UV filters and other harmful elements in products. This entire process ensures that the products are safe, legit and of the high-quality standard.

FDA Approved  [The Food and Drug Administration]

FDA is an organization responsible for protecting and promoting public health through the control and supervision of harmful chemicals and safety measures. MamaEarth is FDA approved, which means we are 100% safe to be used for babies as well as mamas.